TAHOE CITY, Calif. – As part of its annual special events partnership funding, the North Lake Tahoe Resort Association (NLTRA) recently granted $50,000 in support of new and returning regional events that will contribute to the local economy in 2022 by driving overnight visitation and creating a well-rounded variety of events in the region. Selected by the Partnership Funding Selection Panel and approved by the Board of Directors, 15 diverse events that will take place in Placer County and include human-powered sports, cultural, culinary, and health and wellness offerings received financial support.

“There was incredible response to our special events partnership funding request this year and we’re thrilled to be able to support a variety of events that have potential to attract overnight visitors to Placer County during some of our need periods and generate revenue for businesses in our community,” said Amber Burke, North Lake Tahoe Resort Association marketing director. “This program offers a unique opportunity for event producers to broaden their advertising and promotional efforts to reach out-of-market visitors. Our hope is that by supporting new and returning events, they will grow into legacy events our community is known for.”

Events that received funding for 2022 include many that are put on by local event producers and were affected by the COVID-19 pandemic. Funding will support their efforts to bring these events back to the community:

Snowfest!: Celebrating its 40th anniversary of supporting local nonprofit organizations through hosting of unique High Sierra events like the Polar Bear Swim, Snow Golf Tournament, Dog Pull, Curling and more. (Feb. 25-March 6)

The Great Ski Race: A fundraiser for the nonprofit Tahoe Nordic Search & Rescue, this year with a new course that starts and finishes at Tahoe XC. (March 6)

Tahoe Spark: A health and wellness event that includes yoga, meditation, energy healing, creativity and more. April 30 & May 1

Made in Tahoe: A popular festival featuring all things local including artisan crafts, nonprofits, food, drink, entertainment and local vendors. (May & October)

Lake Tahoe Paddle Racing Series: A series of paddle race events for paddling enthusiasts and competitors. (June 18, July 23, Aug. 27 & 28, Sept. 17)

Lake Tahoe Dance Festival: Produced by the Lake Tahoe Dance Collective, this is Lake Tahoe’s annual professional dance production featuring classical, modern and contemporary dance. (July 27-29)

Skate the Lake: A fundraiser for Boarding for Breast Cancer, now in its 18th year. (August)

TaHoeNalu Paddle Festival: A weekend paddle festival event on Lake Tahoe. (Aug. 6-7)

Concours d’ Elegance: North America’s premier wooden boat show and fundraiser for the Tahoe Yacht Club Foundation to help preserve the environment and history of the Lake Tahoe Basin. (Aug. 12-13)

Haight Ashbury Concert: Music from the heyday of San Francisco’s Haight Ashbury, hosted by the nonprofit Tahoe Truckee School of Music. (Sept. 11)

Oktoberfest: An annual event benefiting the High Sierra Lacrosse Foundation, enjoy authentic German beer and Bavarian music and dance, plus the ever-popular Oktoberfest Games and plenty of family fun. (Sept. 17)

Event producers are required to use the funds for marketing or public relations in support of the events. The NLTRA’s special event partnership funding is available annually. Learn more at www.nltra.org.

Most content submitted to website is covered under Creative Commons license:

Please see Copyright Policy for more information.

Contact us for more information.

Terms of Use and Privacy Policy

NowTown Network sites: Carson City News - Carson Now South Lake Tahoe News - South Tahoe Now